Our brains love looking at pictures! Using visuals with text makes more sense as it helps to communicate with impact and makes your message more memorable.
While over 40% of marketers in 2021 said stock images worked worst, over 40% said original graphics worked best.
Memorable, impactful and good at getting your message across, custom illustrations can be used in different ways, some more abstract and others more clearly practical, to:
Aid Instructions
(People do 323% better than with text alone!)
Show Data
(Clearly, effectively and with individuality)
Provoke Interest in a New Project or Scheme
(And show who you are targeting or be inclusive)
Show the Personality of Your Business
(A picture can convey a feeling)
Promote a Friendly image and Create a Connection
(You can show this is who we are)
